Jessica Knurick Calls for Food System Policy Changes: Expo West Keynote Highlights (2026)

In a powerful keynote address at the Natural Products Expo West, Jessica Knurick, a leading nutrition scientist and registered dietitian, shed light on the urgent need for policy changes in our food system. Her personal connection to the issue, with her grandfather's battle with type 2 diabetes, served as a poignant reminder of the impact of dietary choices on health outcomes.

Knurick's expertise in evidence-based research and her understanding of the intricate relationship between food systems, policies, and individual dietary choices positioned her as a compelling advocate for change.

The Impact of Food Environment

One of the key insights Knurick shared was the significant influence of the overall food environment on individuals' dietary decisions. This environment, encompassing factors like food pricing, availability, marketing, and policy, plays a pivotal role in shaping our food choices.

Policy, in particular, emerged as a critical factor. From farm policies that dictate which foods are subsidized and produced to USDA programs that affect supply chains and distribution, these decisions have a profound impact on the food landscape. Programs like SNAP and WIC, for instance, influence the dietary options available to millions of Americans.

While some policies have yielded positive outcomes, such as SNAP's role in reducing food insecurity, Knurick highlighted the many ways in which our current system sets us up for failure. With a significant portion of produced and sold foods being low-nutrient ultraprocessed options, we're essentially swimming against the tide when it comes to adopting healthier dietary patterns.

Navigating Nutritional Misinformation

In today's digital age, consumers face an additional challenge: navigating a sea of nutritional misinformation. Knurick emphasized that despite clear evidence identifying the healthiest eating patterns, social media algorithms often promote fear-based and misleading content, creating a confusing information environment.

The focus on 'simple villains' like seed oils and synthetic dyes, driven by oversimplified health claims and amplified by influencers, distracts us from the bigger picture. It's a concern that Knurick believes requires a systemic approach, with policy playing a crucial role in improving the food environment and, consequently, our overall health.

Industry's Role in Shaping Health

As a key player in determining which foods make it to market, the food industry has a significant responsibility in enhancing the nation's well-being. Knurick encouraged brands to adopt a public health lens when formulating, distributing, pricing, and promoting their products.

She suggested making nutritionally meaningful improvements to products and communicating nutrition responsibly. This involves emphasizing the role of foods within overall dietary patterns, focusing on positive attributes and ingredients, and avoiding the amplification of misinformation trends. Additionally, brands can actively support policies and initiatives that improve food access through advocacy work.

A Call to Action

Knurick's keynote was a call to action, urging the natural products industry to leverage its influence to drive systemic change. By redesigning our food systems to support healthier behaviors, we can make a significant impact on public health. As Knurick so aptly put it, "If we want people to make better choices, we need to improve the food environment, which we can do through policy."

This keynote serves as a reminder that while individual choices matter, it's the systems within which we make those choices that ultimately shape our health outcomes. It's a powerful message that underscores the importance of collective action and systemic change in the pursuit of a healthier, more sustainable food future.

Jessica Knurick Calls for Food System Policy Changes: Expo West Keynote Highlights (2026)
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